Thursday, 7 April 2011

Promo Showreel: Intro Test

Managed to find an image of the robot in a set pose which was intended as a placeholder until I get the 3D version... but I actualy like the style of this one.. will see what feedback I get. I think it's simple.. but effective. (go to youtube link)

http://www.youtube.com/watch?v=62Z_OBIxlpE

Showcase Log Continued/project update

This is a test for the promo showreel outro. I don't have the final logo yet, but think that the blue glow works well. (go to youtube link)

http://www.youtube.com/watch?v=da-SG9KYwFE

I also have the intro to finish, and the introduction to the animation category to work on. I have another week or so to get those finished, and I'm currently waiting on an image of the robot pose to test with the intro.

So now I'm going to continue work on old man sequence number 1 of my animation.
Over the weekend, I'm going to work on my dissertation. I'm aiming to have it all finished ready for feedback by the 8th of may.

Monday, 4 April 2011

Advertisement Methods: Character Empathy Vs Shock Tactics

Character empathy VS Shock tactic methods within advertisement messages:

These examples of advertisements all have empathy and (or) shock tactic elements within them. Which method works best? The conclusion that I'm coming to is that, perhaps a mixture of both methods work. Does the audience pay more attension to an advertisement that invloves a character that they care about? More often or not, the audience wants a character that they can relate to from their own experiences. I feel that advertisments make more of an impact if animators allow them to get to know the character within the short period of time.











Meeting with Robin

Today's meeting was pretty much going through my dissertation structure again. I have more changes to make, but I have a much clearer view of what to include within the main theme of the dissertation which is character empathy, and how this is generated. While this is something that I was always aware of, I now understand why there is no need to discuss anything about the actual medium, or media character performance is created within. I can always touch on this stuff, but not in any great detail. All I need to focus on, is the character performance with whatever I'm looking at. The medium, whether it be game, animation, or live action does not apply to my research. While I found this hard to process, it does mean that I will keep the main research areas focused and refined.

So I have now made changes to my dissertation structure again, and sent it to Robin for feedback. Then I intend to revise everything I have in the intro and character performance chapters, and make sure that I only include references that refer to the creation of character emapthy, and performance, and take out the stuff which is not relevent to my research.

Robin also likes the 3D animatic, and the way I intennd to create the final piece. So all I can do now is continue what I'm doing, and send anything I finish straight away for feedback to either Robin or John.

For the next meeting, I'm going to condense my pixar/tim burton case study, because there is still stuff there thats not relevent, like my discussion on emotion within visual style, narrative, and character design. There only needs to be 3 core elements, instead of 5. Character Expression, Caracter Empathy, and character performance.

Spend a little more time looking for references such as more social advertisements on youtube. (king of the road for eg - hedgehog animation about telling children to look before crossing the road)

Look at the shock tactic social advertisments, compared to subtle empathetic character performance.

Make further changes to the intro, and character performance chapters.

And finally, have at least one animation test, for the 1st old man sequence

Robin Agrees this is more than enough to keep me busy for the next couple of weeks.
Even though there is just a little over 4 weeks left till the project submission hand in, I'm quite confident about whats to be finished, and how I intend to finish my final animation. Even though it's going to be a really stressful time, I still feel excited that the end is almost in sight.

Friday, 1 April 2011

Project Log Continued

Upcoming schedule:

week 12:

3/04/2011: Work on dissertation. intro and Lit review from feedback, Finish Pixar/Tim Burton case study

04/04/2011: Meeting with Robin/ Continue work on aniamtion - old man sequence 1

05/04/2011: Showreel meeting with Chris and Dave - time (tbc)

06/04/2011: Showreel meeting 12 pm - Showcase class meeting 1pm

07/04/2011: Continue work on old man sequence

08/04/2011: Work on dissertation chapter: final case study

showcase log continued

I'm now going to be helping Dave and Chris with animating introduction sequences for each section of the showreel, Game, Animation etc, using after effects. I will also be involved in creating camera animation for the 3D robot made by Andy from the graphics team, which is almost finished (yay! :D)

We have brainstormed ideas for what could happen for each sequence.. like have a pac man like character reveal the word game, and sound waves to showcase audio, and a film strip to showcase film etc. I have a meeting with Chris and Dave next tuesday to start work on this, and help put together the promotional showreel.

Meeting with John

The meeting today with john was very useful in terms of talking about my 3D animatic. He is pleased with the progress, and it's now juat a case of aligning the audio more with the visuals. He would also like me to include another tiny bit of audio at the beginning just explaining that this is Jaime's story. I'm also going to take of "course out of the narration", when talking about the toilet scene, so it's not a case of the audience thinking.. of course what? I don't no what you mean. He agrees that I should make the black and white image scenes static, and thinks it will work really well. I just have to make sure there are not as many cuts, apart from the toilet scene. I'm also going to make sure that I make the bullys cell, look more like a cell, just by adding some bared windows, or the illusion of light.

So now I will be moving on to the actual animation, as there are no more stages left to work on. This is very scary, but very exciting.. as I can see that the end is really starting to draw near... and I still think I can pull this anti bullying campaign off. Today was the last meeting with John apart from maybe meeting up before the showcase, but he has advised me to email him all animation tests leading up to that point.