Objectives and Activities Refined

– Project Objectives

 Objective 1: Identify and discuss formats that advertisement campaigns could be implemented into, and evaluate how it would enhance the emotional response.
 1.1: Investigate and identify game, animation, and virtual reality formats, and why they would enhance the emotional response.
 1.2: Research the history of advertisement campaigns, and compare, discuss and evaluate how they have changed throughout the years.
 1.3: Produce 3 case studies discussing how the formats could be implemented to my advertisement campaign.
 1.4: Identify and discuss Case studies that describe various emotions from the bully and victim’s perspective of the long lasting effects of bullying.

 Objective 2: Identify, discuss, and compare translation processes which portray character emotion.
 2.1: Identify and evaluate various influences, and visual styles which provide inspiration for my project and experiment with this in sketchbook#1
 2.2: produce 2 case studies on two contrasting visual styles, considering the narrative structures.
 2.3: Produce and record a narrated narrative which will be used within my animation to help communicate the characters emotions.

 Objective 3: Discuss, evaluate, and develop 3 concepts for my characters, experimenting with visual style, and mixed media, before choosing one concept to develop further.
 3.1: Complete the pre production work for the characters, including development ideas, script, (narrated narrative) storyboards, and final model & expression sheets in sketchbook#2.
 3.2: Use the case studies, and background research to write up my dissertation, and using it to answer other research area questions, as well as it answering my specific research question.
 3.3: Discuss, evaluate, and determine what facial and body rigs to use for the characters
 3.4: Model, and rig the characters
 3.5: Skin & Paint weights

 Objective 4: Produce a 2 – 3 min finished piece of animation, which focuses on character emotion, and narrated narrative within an advertisement message.
 4.1: Production of the animation
 4.2: Rendering of the animation
 4.3: Post – Production: Exporting the movie, after effects, and importing the sound and recorded narration.
 4.4: Present my project to a professional standard which will include, making a CD cover, mounting up key development work, and the binding of my dissertation to get ready for submission, and for the degree show.