Character empathy VS Shock tactic methods within advertisement messages:
These examples of advertisements all have empathy and (or) shock tactic elements within them. Which method works best? The conclusion that I'm coming to is that, perhaps a mixture of both methods work. Does the audience pay more attension to an advertisement that invloves a character that they care about? More often or not, the audience wants a character that they can relate to from their own experiences. I feel that advertisments make more of an impact if animators allow them to get to know the character within the short period of time.
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